Elf consumable treats is an exclusive line for FYE, designed in-house with official art. Capturing the joy of this now holiday classic, items like candy canes, candy, chocolate and maple syrup were essential picks for forming this collection.

The design process for Elf was highly detailed from composing the right collection of items to unifying the designs across the line. It was important to embrace the holidays but standout from the predictable themes. Utilizing a bright color palette helped bring an unexpected playful quality to the designs. While a very bouncy energized type treatment on the packaging helped tie the products together.