Shrek Consumables Collection

Project Objective: Develop licensed product line for FYE retail stores focused on Shrek and Shrek social media trends.

Contributions: Graphic design, typography, packaging design, product photography, retail signs, social media and email designs, art direction for junior designers handling products with in the collection.

Shrek soda, candy bars, candy bags and waffle mix is a licensed collection brought to the FYE stores for fans of the franchise. Leading the design initiative the team utilized official art and built the line around a key product the Donkey Waffle Mix. Referencing a popular line from the movie “In the morning I’m making waffles”. Supporting this product were additional consumables and merchandise.

Structuring the creation process to complete all designs for production, I designed the waffle mix, soda and supporting store signs. Simultaneously I provided art direction to junior designs and outside vendors to complete the collection.