SHREK CONSUMABLES COLLECTION

Shrek soda, candy bars, candy bags and waffle mix is a licensed collection brought to the FYE stores for fans of the franchise. Leading the design initiative the team utilized official art and built the line around a key product the Donkey Waffle Mix. Referencing a popular line from the movie “In the morning I’m making waffles”. Supporting this product were additional consumables and merchandise.

Structuring the creation process to complete all designs for production, I designed the waffle mix, soda and supporting store signs. Simultaneously I provided art direction to junior designs and outside vendors to complete the collection.