(CHUCKY) GOOD GUYS CONSUMABLES LINE

Good Guys is an in-world kid’s brand from the horror film classic Child’s Play or better known as Chucky. Launched at the 2019 San Diego Comic-Con with a signing from the original creators this exclusive consumables line was an instant success for FYE. 

Being a horror film fan this was a dream project to design. I designed packaging for three products Good Guys Cereal, Goodies Cereal Snack Clusters and Battery Boost Energy Drink. Keeping the designs immersive for fans I illustrated the packaging to be true to the in-world branding while also adding sinister notes from the film, like the spoon handle on the cereal box cover. Designed to resemble the knife carried by the killer doll. I carried these darker themes into the back content of the cereal box. Developing two options for cereal box activities. The first activity being a voodoo play set based on the movies in-world ritual the killer doll attempts to perform. The second activity, is a maze in the shape of a voodoo doll that hits key movie plot scenes pinned in as you try to exit. These designs added true interactive qualities to this horror collectible.

In addition to the cereal design, FYE developed Goodies Cereal Cluster Snacks. This gave fans a more casual opportunity to have a pieces of the Good Guys brand. Completing the collection is the Good Guys Battery Boost Energy Drink. Themed around the in-world batteries that power the Chucky doll this was a great way to continue the branding for Good Guys and complete the immersive experience for fans.