Breaking Bad Cereal Box Design

Project Objective: Develop exclusive licensed product for FYE retail stores focused on Breaking Bad TV fans.

Contributions: Illustration, typography, graphic design, packaging design, cereal box activities and copy, product photography, retail signs, social media and email designs promoting product line.

Cap’n Cook’s cereal was developed in-house at FYE with full coordination with the Breaking Bad creative team. As the lead designer for this product I developed an original illustration for the cover based on the style of existing assets to align with the franchise branding. Further I designed the typography treatment and back cover activity to complete the product design and incorporate a full experience for Breaking Bad fans.